AllAmericanMumWear

AllAmericanMumWear is a classic vintage childrenswear shop. It aims to celebrate the joy of children through collections that reflect timeless and sustainable taste and discernment. Its Fall/Winter and Spring/Summer looks contain collectibles for the tiniest to teenaged humans.

AllAmericanMumWear recognizes that the form of clothing can do more than follow function; it can express a parent’s love and be a means of connection with their children. Classic vintage children’s clothing is also a tangible means of honoring and connecting to the love of parents past and the play of children in simpler times.

Drawing from the traditions of European craftsmanship and refracted through an American sensibility, each little garment is chosen with precision for its structure, material, and provenance. This shop focuses on mid-century pieces (1940-1960s) as well as classic design, mixed in with European couture past and present. What emerges is not a collection defined by trend, but by enduring relevance: pieces that feel as appropriate now as they would have decades ago, and, one suspects, decades hence.

One way the shop celebrates motherhood is to provide $50 shop credit for new mothers. Each time you have a baby, the credit applies, the equivalent of two (non-feature) outfits. Mothers need to purchase from the shop directly, and only applies to purchases made online.

AllAmericanMumWear also seeks to assist mothers in dangerous situations. A portion of all proceeds go to assisting mothers seeking to exit domestic violence or abuse—either to someone connected to the shop or to local efforts to provide legal counsel to victims of domestic violence. This effort is a method of paying it forward for the owner, who was able to use this lovely side-hustle to get out of her own dangerous situation. She used shop proceeds during Covid to pay for a research assistant, which enabled her to write the scholarship which landed her a law professorship, the perfect job for a single mom. If you or someone you know is struggling to exit a dangerous situation, please reach out! AllAmericanMum would love to help.

For those new to the shop or to those whose children have grown up with AllAmericanMum’s children, welcome to this little community! It is supportive, fun, and thoughtful.